We have figured out the correct spelling of Pinterest and now is Instagram. Instagram is a smartphone application which was created by the brainchild of Kevin Systrom, a college acquaintance who was a friend of Zuckerberg’s. In actual fact, Zuckerberg invited Systrom to join him on Facebook while the social media platform was a concept in Zuckerberg’s mind, however Systrom decided to remain in college. This decision has led to Systrom turning into Silicon Valley’s and Stanford’s, newest internet billionaire.
Instagram is a no-cost photo sharing social media website that created on the 6th of October 2010. Users can download pictures, put them with an electronic filter and then connect them with other users they’re connected to. Instagram has seen huge success since its inception. In December 2010, they had more than 1 million users. In April 2012, 30 million people were downloading over 150 million photos from Instagram. In the month of April Instagram was made available to Android users. In the wake of a threat to its dominance on social media, Facebook acted fast to eliminate its most recent competitor. In the month of April Facebook purchased Instagram with a purchase price of 1 billion dollars.
What can small-scale businesses in the local area do to benefit from Instagram? The first step is to create an account. In order to register a business, you need to have an address page. To create a the location page for your company it is necessary to create an account with Foursquare. Foursquare is a location-based social media platform specifically designed for users on mobile devices. Instagram utilizes Foursquare’s location database to link an image to a specific area. If your place is not already in Foursquare’s database can make it so by following these steps , as suggested on Instagram’s website:
Sign up and download Foursquare on Foursquare’s App Store http://bit.ly/lx9vzb and through Google Play.
Visit the Check-in tab, and look up your name and the location you’d like to add
Click to the “Add this smm panel cheapest place” option.
After you’ve added the location in Foursquare’s Foursquare database, you’ll be able to locate it on the screen for Location on Instagram and then select it to label your photo with the location you’ve made.
Upload your image, then click on the location title (in the blue font) which appears above your image to open the map you’ve made on which your image and the photos associated by this location to come up.
After you’ve set up Foursquare you can establish the account on Instagram: Instagram account:
You can sing using your company identity as your username.
Include a profile photo along with information about your company and the URL to your site
Connect to the other Social Media accounts we have (Facebook, Twitter, etc.)
After you’ve got your account set up, you can start to establish a profile on Instagram. The strategies you can implement are:
Create compelling content. Have you heard of before? Anyone who’s been following the inbound marketing process, seo and the process of creating an online presence understands that all of it starts with content. Do not be afraid to experiment with your pictures. Request opinions from those who follow you. What are they most pleased with most? What is their least favorite?
Utilize hashtags to gain more followers and to share your pictures. Utilizing hashtags to share your photos, make sure to be specific. This will allow you to find like-minded individuals who are much more inclined to buying your service or product. Instead of using #car, try #bmw. Be sure to reach out to the individuals who are likely to be interested in your product. Check out what other businesses are doing in your field. They may have utilized strategies that aren’t new to you.
Upload the photo to other social media websites. Instagram lets you effortlessly post photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. After they see your picture, they’ll either go to your website or even begin following them on Instagram.
Be sure that your pictures convey the story you wish to tell. Uploading a photo of the delicious steak dinner you’re about consume won’t do much good if you have an auto repair shop. Be authentic. Your followers will be able to determine whether the images you are posting are real or not.
Be consistently. Do not over-do it on the content you post, however make sure you post often enough to keep your readers entertained.
One of the main complaints against Instagram is the fact that its filters destroy quality images. This criticism has come mostly by professional photographers that could be being stung by the competition. Their standards for what is acceptable is generally higher than those of the people in general. For the majority of business-related purposes Instagram, the quality of images Instagram can be described as “good enough”.